![]() ![]() By sharing the dates and times in an eye-catching graphic rather than a caption, users can instantly find the post and answers they’re looking for without having to scroll and scrutinize. This way, local searchers can see when your doors will be open.Īdditionally, publish your updated hours on social media. ![]() If you have a brick-and-mortar presence, make sure to update your Google My Business account with holiday hours. Use your online presence to set the right expectations and remove the frustration from the customer experience. The one downside of a federal holiday is that it’s never entirely clear which brands are open for business or which shops will have limited hours. Let Customers Know If and When You’ll Be Open Seamlessly uniting the Labor Day “brand” with your company’s current visual branding will help your graphics stand out and reinforce brand recognition. Or, create Rosie the Riveter-style graphics that represent the contributions of American workers in various professions. Consider incorporating festive elements like fireworks, too, when creating Labor Day social media posts. By the time the social media holiday rolls around, you will have eased your imagery into the right color scheme.Īnother option is to play with stars, stripes and other American motifs using your own brand colors. Start sharing posts with a hint of red and a bit of blue. To avoid this, you can make a smooth transition into a patriotic palette in the days leading up to your Labor Day social media posts. While this might work on Facebook or disappearing Story posts, it can look jarring on a carefully-curated Instagram feed. But this doesn’t mean you need to switch to full-on red, white and blue. Incorporate Labor Day ‘Branding’ Into Your Brand Contentīecause it’s an all-American holiday, you’ll see a lot of patriotic imagery in use around Labor Day. 3 Tips to Keep Your Labor Day Social Media Post on ThemeĪs you piece together some creative Labor Day social media posts, here are some tips for giving your followers holiday-themed content to dig into: 1. In addition to these words of wisdom, the department also promised to provide jobseekers with the tools and resources they need to succeed. Labor Department a Labor Day quote acknowledging your workers is a great way to add a personal touch to your brand that really resonates with both employees and customers. But grillmasters and outdoors enthusiasts might be inclined to stock up on discounted gear for the following year.Įven B2B marketers can take advantage of the spending and saving mindset, with the last quarter of the year fast approaching.Ī post shared by U.S. For instance, parents are hunting for back-to-school savings. ![]() It’s also a chance to target specific consumer groups with messages that appeal to their changing needs. Businesses can take to social media to let consumers know that their doors are open, while publishing compelling content that creates a sense of urgency around the deals on offer. That frenzy of consumer activity makes this September observance a social media holiday in its own right. It’s a Major Moment for Retail Holiday MarketingĪs a result, Labor Day weekend is a busy time and a big business opportunity for industries like retail, hospitality and tourism. Labor Day might mean firing up the barbeque grill or hitting the beach for the last time - before taking advantage of some end-of-season sales, of course. It’s that last little break before the kids go back to school and summer Friday hours cease. Recognized on the first Monday of September each year, Labor Day is a federal observance that’s officially “dedicated to the social and economic achievements of American workers.”īut it’s also a low-key holiday that represents the last hurrah of summer.įor many 9-to-5 workers, Labor Day means a long weekend. Why is Labor Day a Great Time for Social Media Posts? We’re sharing a roundup of successful Labor Day social media posts to inspire your content creation efforts, along with top tips for sharing posts that are relevant, engaging and useful for your followers. ![]() There’s nothing like a long holiday weekend to inspire social media success. ![]()
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